Making an animation video provides many benefits for businesses. So what is an animation video? By definition, animation video is the work of arranging and transferring individual pictures or still objects to the film in a way that gives the impression that they are moving during the screening of the film.
We have compiled 5 benefits of animation videos for businesses.
1) Animated Video Makes Your Brand Leave A Lasting and Unforgettable Impression
Businesses and brands have the advantage of making a memorable impression on existing and potential new customers by using advertising more creatively. In this way, businesses can provide more information about their values and intentions. As a result, it gives them a clearer understanding of who they are as a business, as well as what they support and how they can help their customers.
2) Much Easier to Understand
When dealing with a complex idea or product, trying to explain it in text-only form can be overwhelming. Depending on how the content is written and how technical it is, customers may have difficulty understanding and connecting. Copy and flat images don't always bring an idea to life the way an animated video does.
Animation is a great way to convey a technical and complex idea or message in the form of a short story.
3) Increases Animation Video Conversion Rate
When users see video content on a website; rates of spending more time on this website are 100% higher compared to bounce rates from this website. What's more, 64% of people are more likely to complete an action after watching a video, whether it's filling out a contact form or completing a purchase. If you use animation to explain the benefits of your product or service to the user, they are more likely to watch the entire video than read the content on your website. That's why animation videos ensure that your message is delivered in an engaging way as the user learns more about your business.
4) Engaging and Fun
Just as animated children's movies and cartoons aim to attract attention through entertainment and creativity, marketing strategies also aim to attract attention by using these techniques. Animation is often used for entertainment rather than thought of as a marketing tool, so consumers are more likely to pay attention to animation than traditional advertisements.
Not only is animation a great way to tell a story and connect with your audience, it's also full of endless possibilities, doesn't have to be realistic or accurate, it can be fun and creative.
5) Content Can Be Easily Updated Without Re-shoots
In this digital age, it's really important to adapt to changes, especially if you're in an ever-changing industry like technology.
Animated video is a great solution to keep your content fresh. If you want to adapt your video content to appeal to a different audience, or change your messages or images, it's much easier and more cost-effective to edit the entire video than to reshoot it.
To summarize, animation can be a powerful marketing tool. Animated Videos are a great way to start connecting with your customers, get them to remember you, reach new audiences and drive more conversions.
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Examples of Our Animation Video Works