How to Create a Product-Focused Explainer Video?
Update date: Jan 24, 2022
Getting your money's worth from your product-focused explainer video can be a bit difficult.
Creating an animated explainer video is a long process and requires time, patience, and a lot of dedication. There are many ways to make and transform an explainer video great. You need to encapsulate your brand's voice and aesthetic in a 60-second animation while conveying your message... We know, it's tough. That's why we've compiled a list of tips to consider before diving into your explainer video production process.
Make It All About the Customer!
Don't make the explainer video about you, your brand, or whatever your business is. Make a list of all the customer pain points and problems you hope to solve for your users.
When a viewer watches your explainer video, they should instantly know how much value they'll get if they purchase your product or sign up for your service. You need to be able to enable them to connect with the problem and thus go beyond just a viewer and turn into a customer.
Choose the Right Agency for Explainer Video
Choosing the right explainer video company is crucial if you want your idea to be turned into reality. The company's goals and values should align with yours, and they should be as dedicated to video as you are.
Before you make a commitment, review their portfolio, their references, and don't be afraid to ask them questions. If you want a customized and unique animation, let the agency know your requests so they can agree with you.
Our Monomotion Studio team listens to you during your product-focused explanatory video production process, understands your wishes and needs, and creates an action plan accordingly.
Video Script is the Key
Your explainer video script shouldn't appear robotic. Make it warm, fun and personal. Your audience should feel like they are listening to a person speaking to them and should be able to take everything in.
It's imperative to start off very strong to grab your audience's attention so they don't leave the video immediately. As mentioned earlier, the script should focus solely on the client and what he wants from you. Only talk about how good your brand is when you think it's absolutely necessary for a viewer to convert into a customer.
Avoid jargon and technical terms and make the script as simple as possible. If even a 6th grader can understand what the message is about, you may consider yourself doing a good job.
Choose the Right Video Style
This is where many companies and brands get stuck. Since there are so many explainer video styles (2D animation, motion graphics, live action, screencast, stop-motion, whiteboard animation, kinetic typography, and hybrids), it can be daunting to get lost among them and not be sure which one to choose.
However, there are some basic rules to help you get out of this situation. For example, if your explainer video is about software and you want to explain how it works, it would make sense to proceed with a screencast. But if the goal is just to promote a service, 2D animation will be for you.
Want to explain something? You can go with motion graphics or whiteboard animation. And if you just need to send a message, kinetic typography will be the best choice.
If you're still unsure of a style, feel free to mix and match styles.
There is no limit to creativity.
If you want to work with an expert staff who can do it all for you, we are ready to support you as Monomotion Studio. Just click.
If this content interests you, you can take a look at our article titled "Is Producing Video Content Enough for Success? 5 Ways to Achieve Success"!
Sample Videos of Our Product-Focused Explanatory Video Works:
