4 Types of Video Content You Can Use to Stand Out on LinkedIn
Update date: Jan 24, 2022
There are various types of videos you can share on social media.
From these social channels
Video content produced for LinkedIn differs from others due to its corporate language. As Monomotion Studio, we have listed the LinkedIn video content types for you. These are:
1. Local Videos
2. Embedded Videos
3. Sponsored Video Ads
4. Live Broadcasts
Local Videos
Native videos are video content uploaded directly to LinkedIn or created within the platform. The normal duration of such videos varies from 3 seconds to 10 minutes. These local videos automatically play in the user's news feed, driving greater engagement. The orientation of local video can be landscape or portrait; However, it should be kept in mind that vertical videos are cropped to a frame to fit into the user's feed. Videos should be created in such a way that the actual scenes remain intact despite cropping. Engage your customers with LinkedIn native videos and enjoy an increase in your traffic and ROI.
Embedded Videos
Embedded videos are videos that were originally published on other networks or channels and then shared on LinkedIn. The concept is quite simple. Ideally, you can share your video on YouTube, Vimeo, or any other video hosting platform and then share the link on LinkedIn. There is a great advantage to using embedded videos as you can reuse the same content across multiple channels. This greatly increases your engagement and view rate.
Sponsored Video Ads
With sponsored video ads on LinkedIn, you can define a custom audience and create personalized video content based on the buyer persona. These videos will be featured in these audiences' feeds, bringing you more engagement and more qualified and interested leads. More interestingly, these videos can last up to 30 minutes, which means you can show live details of your products and services to your chosen audience. To make the most of LinkedIn videos in 2021, I think investing in sponsored ads that make most buzz and reach hundreds, thousands of people at a time.
Live Broadcasts
LinkedIn Live Stream, which rose to prominence in 2019 and is still in beta, has already created excitement among LinkedIn users, and as a result, the platform has seen a significant increase in live video content. However, to broadcast a live video, you must get prior permission from LinkedIn by submitting an application. Once you receive approval, you can start publishing your content. But remember, you can only publish through third-party publishing tools on LinkedIn. So those were the four main types of videos you can use for your brand awareness activities and other marketing efforts on LinkedIn.
Now if you ask where to use them and how to do them, there are many ways to achieve this. Don't get overwhelmed by so many options, though; just find the right one and start sharing your content.
It is very important to shoot the right video, set the target audience and choose the best time to share. As Monomotion Studio, we provide this for you. If you want to contact Monomotion Studio, you can write to us immediately.
If this content interests you, you can take a look at our article "Lighting Tactics for Perfect Video Content".
