What is a Conversion Funnel?

Update date: Sep 21, 2021

Conversion funnel is actually a type of reporting that visualizes the customer journey of your users and target audience. In some places, you may come across names such as marketing funnel and sales funnel, but do not be surprised, they all actually address the same purpose.

A conversion funnel is a flow chart where you can follow the steps of your users as they move towards your targeted conversion. In these steps, you can track the user losses you experience numerically or proportionally in the conversion funnel. Thus, you can analyze the entire process in detail and make your optimizations by focusing on the missing points. A funnel can consist of many layers. These layers may differ depending on each business model.

We will first examine the conversion funnel in 3 basic steps, just as Instagram categorizes its advertising models. Once you understand the basics, you can customize these steps according to your own business.

First Step for Conversion Funnel Awareness:

In this part of the funnel, you can talk more about the benefits of the product. At this stage, more visual communication is provided with the target audience. We can give YouTube ads and Instagram story ads as examples. This includes traditional advertising. Traditional advertisements are Posters, Radio and TV advertisements.

Second Step Interest:

In this step, since you have attracted the attention of some of the people coming to the awareness section, you need to move it to this section. While some give up, others are closer to conversion. Accordingly, the strategies you will establish in this step should be different compared to the awareness part.

Step Three Conversion:

Users at the bottom of the Funnel are now users who have decided to purchase. That's why we call this part transformation. So should we stop interacting with users who have already converted? Of course not. By advertising in this section again and again, you can make them buy again and make a lot of profit in the long run.

Funnel and Video:

In the Conversion Funnel; Placing a video ad in the awareness, interest and conversion sections can increase the number of customers remaining in the conversion section. Especially with the developing social media

Together, people started watching videos that interested them. 2D Animation videos come first. You can take yourself and your brand one step forward by creating 2D Animation videos according to your Conversion Funnel planning. As Monomotion Studio, we plan your plans in the best possible way and create videos according to that target audience while moving through the Conversion Funnel Stages!

You can contact Monomotion Studio Family to design the Conversion Funnel in the best way.

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