3 Main Reasons to Shoot 360°?

Update date: Jan 24, 2022

While 360° capture video has been a mainstay among highly curious consumers of the technology, today its popularity is rapidly expanding, with an adoption curve similar to that of mobile phones. With 360° shooting, it is possible to convey any environment to your audience in the most accurate and complete way. Nowadays, thanks to the increasing number of platforms, 360° shooting is becoming more popular and widespread.

Production Technology for 360° Shooting is Cheaper and More Capable

Early 360° video production required extremely expensive cameras, editing tools and rendering software. This meant that 360° video production costs could easily reach thousands of dollars in upfront costs. Now, the entry-level product can be purchased with just a little budget, and ready-made editing/uploading solutions make distribution costs relatively negligible. This opens the door for many consumers to produce and create relevant videos. While these technologies are still evolving, they are reaching a stable enough level of maturity for content creators to be willing to invest in the 360-degree video development market.

Ease of Viewing

Many media outlets, including two of the world's most popular video sites (YouTube and Facebook), have made consuming 360° video widespread and fluid across devices. Watching videos no longer requires the purchase of special technologies such as expensive equipment. However, adoption of the necessary equipment is also increasing, with some reports stating that VR headset usage reached 30% of adults in 2020.

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Traditional organizations and social media organizations are developing best practices for creating 360 video content. However, guidelines for this new form of media are still being refined and developed.

In addition to technological guidance, we hope to clarify content creation considerations and help individuals and organizations focus their efforts on the most effective applications of 360 video. If you contact us for this, we will get back to you as soon as possible.

If this content interests you, you can also take a look at our content called "5 Benefits of Making Animation Videos for Businesses".

Our Sample Works for 360° Shooting